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Geoffrey A. Moore
8 books
Books by Geoffrey A. Moore
Przeskoczyć przepaść. Jak trafić z nowoczesnym produktem do każdego klienta
Geoffrey A. Moore, Regis McKenna
Dealing with Darwin: How Great Companies Innovate at Every Phase of Their Evolution
Geoffrey A. Moore
Escape Velocity: Free Your Company's Future from the Pull of the Past – A Strategic Guide for Executives on Next-Generation Category Leadership
Geoffrey A. Moore
Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets – Part Two of the Classic Marketing Series on Mainstream Customer Adoption
Geoffrey A. Moore
Living on the Fault Line : Managing for Shareholder Value in the Age of the Internet
Geoffrey A. Moore
The Gorilla Game: Picking Winners in High Technology
Geoffrey A. Moore, Paul Johnson
The New Influencers: A Marketer's Guide to the New Social Media
Geoffrey A. Moore, Paul Gillin
Zone to Win: Organizing to Compete in an Age of Disruption
Geoffrey A. Moore