Designing Brand Identity: An Essential Guide for the Whole Branding Team
Recommended by 2 expertsAbout this book
Praise for previous editions of Designing Brand An inspiring and powerful toolkit. The Marketer Alina Wheeler provides a practical structure for the brand building process. Al Ries, coauthor, Positioning Wheeler's book offers a cogent description of how strategy and design meet in the real world among world-class companies. Marty Neumeier, author, The Brand Gap A valued reference book for all members of the branding team. Communication Arts
Where to buy
No purchase options available at this time.
Recommended by experts
P
Patrick Collison
5 books“"It's excellent: exceptionally data-rich and comprehensive." - Patrick Collison”
Source: https://x.com/patrickc/status/1742002242012807553
J
Jack Ma
2 books“Jack Ma always carries a copy of this book.”
Source: https://www.forbes.com/sites/christophernelson/2015/07/17/the-influential-book-in-alibaba-founder-jack-mas-briefcase/