Controversy Creates Cash

The creator of World Championship Wrestling tells the story of the rise and fall of his organization in its head-to-head, no-holds-barred ratings war with WWE ("Nitro" vs. "Raw"), and how he helped shape the sports entertainment industry into the billion dollar business it is today.--From publisher description.A personal account by the former WCW president describes how he was hired by Ted Turner to directly compete with the WWF, an assignment through which he recruited top talent before financial difficulties led to the WCW's takeover by Vince McMahon.