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Influence: The Psychology of Persuasion

by Robert Cialdini

Published: 1984

Recommended by 4 experts

About this book

The classic book on persuasion, explains the psychology of why people say 'yes'.

Where to buy

Amazon.com

$14.99Buy

Recommended by experts

A must-read for understanding human psychology and persuasion.

Source: The Tim Ferriss Show

Cialdini's psychology of persuasion is a must-read.

Source: Poor Charlie's Almanack

The foundational text on persuasion and marketing.

Source: Blog

Essential psychology for anyone in business.

Source: sivers.org

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